FIFA · Sport & Events
Creating a global digital destination for football.
Grey Media helped shape and deliver key elements of FIFA's digital product experience, bringing together original programming, live streaming, match data and a scalable approach to tournament experiences.
Context
FIFA's digital products serve football fans around the world. FIFA.com is FIFA's official website and FIFA+ is its digital content platform, and digital products around FIFA tournaments must perform for a global audience on dates that cannot move.
Our role
Grey Media worked with FIFA as Consulting Product Lead and as Head of Product and Design.
What we delivered
- Created the FIFA+ experience, combining rich, programme-led content with a live streaming platform for Member Associations.
- Connected live streaming with rich match data to create a more complete digital experience.
- Defined the evolution of the match centre to support multiple leagues and tournaments.
- Established the foundations for a composable design system, enabling individual FIFA tournaments to deliver high-quality, tailored digital experiences.
- Supported the selection of technology partners and vendors to deliver product roadmaps and meet the evolving needs of FIFA's digital platforms.
The impact
A broader digital experience for football fans, a more flexible approach to tournament platforms and reusable design foundations that continue to support FIFA's digital ecosystem.
Capabilities shown
- Product and design leadership
- Streaming and live match data
- Composable design systems
- Technology partner selection
Bundesliga, FIS, FIFA, FIFA+, Sky, Sky Q, BBC and BBC iPlayer are trademarks of their respective owners. They are named here only to describe professional experience and do not imply endorsement of Grey Media.