Bundesliga · Sport & Events
Building a scalable digital platform and a richer matchday experience.
Grey Media worked with Bundesliga to modernise its digital foundations and create new ways for fans to engage with the game.
Our role
Grey Media worked with Bundesliga to modernise its digital foundations and create new ways for fans to engage with the game.
What we delivered
- Modernised the backend platform, moving towards an API-driven CMS designed to support global scale.
- Modernised the video player and video platform, laying foundations that continue to support the digital experience.
- Developed and delivered concepts for new statistics pages, using modern data visualisations to enrich the matchday experience across mobile and web.
- Conceptualised an advanced statistics experience to make complex football concepts, such as xGoals, easier for fans to understand.
- Created loyalty programme concepts designed to reward fans for engaging with Bundesliga's digital experiences.
The impact
A more scalable digital platform, stronger video foundations and new opportunities to make football data and digital engagement more accessible to fans.
Capabilities shown
- Platform modernisation
- Video platforms
- Data visualisation
- Fan engagement and loyalty
Bundesliga, FIS, FIFA, FIFA+, Sky, Sky Q, BBC and BBC iPlayer are trademarks of their respective owners. They are named here only to describe professional experience and do not imply endorsement of Grey Media.
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