FIS · Sport & Events
Connecting winter sports through a more integrated digital experience.
Grey Media helped to shape the evolution of FIS's digital ecosystem, focusing on platform modernisation, data experiences and a more connected approach to serving winter sports fans.
Context
FIS, the International Ski and Snowboard Federation, is the international governing body for skiing and snowboarding. Its digital products serve fans, athletes and the wider winter sports community.
Our role
Grey Media acted as Digital Product Lead for FIS.
What we delivered
- Identified and selected key technology partners to rebuild the FIS TV platform with a new OTT provider.
- Enabled an end-to-end content update process, connecting FIS IT systems directly to the consumer experience and reducing the need for manual intervention.
- Product-managed the redevelopment of FIS's core data pages, including event calendars, results and athlete profiles.
- Defined a strategy to bring FIS's digital properties together into a more cohesive experience for winter sports fans.
The impact
A more automated content workflow, a modernised streaming platform and a clearer strategic direction for connecting FIS's digital services.
Capabilities shown
- Technology partner selection
- OTT streaming
- Content workflow automation
- Data products
- Digital strategy
Bundesliga, FIS, FIFA, FIFA+, Sky, Sky Q, BBC and BBC iPlayer are trademarks of their respective owners. They are named here only to describe professional experience and do not imply endorsement of Grey Media.